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Better Place Forests
Conservation memorial forests
- 21-100 employees
- B2C
- Sustainability
- Real Estate
- Marina District, San Francisco, CA
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Company mission
To inspire everyone to leave a meaningful legacy for the planet and the people they love.
16% employee growth in 12 months
Our take
The concept for Better Place Forests came about when founder Sandy Gibson visited his mother’s grave and wondered if there couldn’t be a more pleasant place to be laid to rest, one that would be nicer for loved ones to visit.
Better Place Forests purchases large plots of forest land and legally ensures that this land will never be developed. Customers can choose to bury the ashes of their loved ones under the roots of a tree which is theirs forever. The result is a beautiful and peaceful place for anyone visiting, with trees marked with a simple plaque to identify them.
With the acquirement of recent capital investment, Better Place Forests continues to grow, purchasing new forest locations, taking reservations for thousands of green burials and creating online tours of its forests. Rather uniquely, Better Place Forests also accommodates pet burials on its land, something that isn’t usually permitted in a cemetery.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Vision and dental insurance
- Employee referral program
- Employee assistance program
- Work from home opportunities
- Health insurance
- Flexible PTO and parental leave
Funding (last 2 of 4 rounds)
Aug 2023
$7.8m
LATE VC
Nov 2021
$20m
LATE VC
Total funding: $79.8m
Leadership
Sandy Gibson
(Chief Innovation Officer)Sandy studied at Princeton before co-founding Admish and spending 2 years as an Associate of Tenth Power. They spent 6 years as CEO of Elevate, leaving in June 2016 having co-founded Better Place Forests the previous October.
Brad Milne
(COO)Having studied at McGill, Brad co-founded Admish and Elevate with Sandy in 2006 and 2008 respectively, before starting Better Place Forests in October 2015. They have served since as COO.