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To leverage the impact of meaningful companies by providing the best performance-based customer acquisition solution on the market, powered by AI and machine learning.
Betterbusiness uses historical user signals and AI to identify high-value product users, and then offers them a comparative list of tailored product recommendations. For the moment, Betterbusiness is focused predominantly on web design products like logo makers, hosting, and SEO companies - and has signed on some influential partners, including Wix, Shopify, and WordPress.
Performance based marketing is a useful customer acquisition strategy that doesn’t break the bank - this is crucial, with the cost of new customer acquisition reportedly having risen by as much as 50% over recent years. Moreover, the increasingly popular niche that Betterbusiness has focused in on is part of a broader and rapidly growing industry: digital marketing.
Digital marketing spend has been growing substantially across the globe over recent years, with companies across the board looking to refine their digital transformation and net the ever-growing pool of mobile/web users. Betterbusiness, if a relatively modest outfit, has locked in on what is proving to be a high-demand service.
Freddie
Company Specialist at Welcome to the Jungle
Julian Weber
(CEO)A graduate from the Berlin School of Economics and Law, who went on to work as Executive Director at Anleiter before founding Betterbusiness.
Marketing
Operations & Strategy
Product
Sales & Account Management