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Betterbusiness
Performance-based customer acquisition
- 1-20 employees
- B2B
- Artificial Intelligence
- Marketplace
- Internal tools
- Machine Learning
- eCommerce
- Web Design
- Sales
- Procurement
- Winsviertel, Berlin, Germany
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Company mission
To leverage the impact of meaningful companies by providing the best performance-based customer acquisition solution on the market, powered by AI and machine learning.
Our take
Betterbusiness uses historical user signals and AI to identify high-value product users, and then offers them a comparative list of tailored product recommendations. For the moment, Betterbusiness is focused predominantly on web design products like logo makers, hosting, and SEO companies - and has signed on some influential partners, including Wix, Shopify, and WordPress.
Performance based marketing is a useful customer acquisition strategy that doesn’t break the bank - this is crucial, with the cost of new customer acquisition reportedly having risen by as much as 50% over recent years. Moreover, the increasingly popular niche that Betterbusiness has focused in on is part of a broader and rapidly growing industry: digital marketing.
Digital marketing spend has been growing substantially across the globe over recent years, with companies across the board looking to refine their digital transformation and net the ever-growing pool of mobile/web users. Betterbusiness, if a relatively modest outfit, has locked in on what is proving to be a high-demand service.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- 100% remote and flexible: You prefer to start your day very early or want to travel the world while working? Just do it!
- No 9 to 5: Instead of looking at the hours worked, we look at our company goals. If possible, we want to achieve them with 5 working hours per day
- Your favorite hardware: You can choose your favorite hardware and OS, and we provide all the equipment you need
- Agile work environment: In order to work in the most productive way, we use state-of-the-art tools like Slack, Jira or G Suite and modern project management methods like OKRs or Scrum
- Training and seminars: We have a fixed budget for you to use to attend training seminars or conferences of your choice
- Great retreats: In order to create beautiful experiences together as a team, we organize betterbusiness retreats several times a year
- We care for people and the planet: we invest one day per year as a team to support a social or sustainability project. Furthermore based on our success, we regularly donate money to various organizations
Company values
- Act respectfully: We believe in the power of teamwork and know that we can only achieve our goals together. Even if we like to debate and discuss intensely, a respectful interaction is always the basis of our teamwork.
- Do what matters: We want to invest our time and effort in something that really matters. That's why we're always looking for great and meaningful companies to help them achieve the best possible result.
- Think ambitiously: The world belongs to the courageous. This is why we look for new opportunities every day, question the status quo and are not afraid to make mistakes and learn from them.
- Be enthusiastic: We believe that people can only do extraordinary things when they work on something with enthusiasm and joy. A positive and motivating work environment is therefore sacred to us.
Leadership
Julian Weber
(CEO)A graduate from the Berlin School of Economics and Law, who went on to work as Executive Director at Anleiter before founding Betterbusiness.
Diversity, Equity & Inclusion at Betterbusiness
- We embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We strongly believe that the more inclusive we are, the better our work will be.
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