Bifrost Studios
FinTech venture studio
- 1-20 employees
- Fintech
- B2B
- Brackenbury Village, London, UK
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Company mission
To build products for the global investment industry (hedge funds, asset managers, banks)
Our take
As both experienced investors and business owners, the team behind Bifrost Studios recognised a flaw in the startup investment model: the VC model is unaligned with both investors and company founders. An inherent “growth at all cost” mentality, Bifrost Studios believes, leads to founders losing stake in their companies and profitability taking a back seat.
The venture firm remedies this problem by funding and organising startups to be smaller and more efficient, leading to profitability and a higher degree of control for their founders. With a founding team highly experienced in the world of VCs, Bifrost Studios incubates new startup ideas faster, flexibly and with more capital efficiency than traditional VCs.
Though new to the scene, the young VC is well-equipped to incubate startups, especially at a time when start-ups are looking for more sustainable approaches to gathering momentum than growth-focused investment models.
Kirsty
Company Specialist at Welcome to the Jungle
Leadership
Ed Barrow
(CEO of FinTech Venture Studio)Also the VP of Product Management at McKinsey & Company, Venture CEO at Unilever and was previously the Co-Founder and COO of Patch UK.
Thorbjørn Rønje
(Co-Founder & Partner)Is also the Co-Founder and Chairman of the Board for Scaleup Finance and Co-Founder and General Partner for Morph Capital A/S and Co-Founder of Risika.
Nicolai Rasmussen
(Co-Founder & Partner)Is also the Co-Founder of Numer and Scaleup Finance and Risika. Partner and Boardmember at Morph Capital.