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Birdie's vision is to unlock preventative, personalised & proactive home healthcare (using machine learning & AI) so that older adults can live longer, healthier lives in their own homes.
Some candidates hear
back within 2 weeks
49% female employees
40% employee growth in 12 months
Birdie offers in-home caregivers a suite of tools aimed at not only increasing their efficiency but ultimately improving the lives of those they provide care for. In the UK alone, nearly half a million individuals are on a waitlist for social care services, and nearly 50% of home care providers have reported their care workers are seeking alternative jobs.
Birdie comes into play by helping care providers optimise their time and minimise the administrative and regulatory burdens placed upon them. It counts over 700 care service providers in the UK including Alina Homecare, Medacs Healthcare, and Care at Home Group amongst its client base, ultimately helping over 35,000 individuals receive the in-home care that they need.
The company is a registered B Corp due to its socially and environmentally responsible practices such as its reduction of environmental footprint, fair worker compensation, and complete corporate/ financial transparency. It is now focusing on growing its solution and scaling into continental Europe, where it’s started to sign partnerships with local care providers, as well as wider business growth.
Kirsty
Company Specialist at Welcome to the Jungle
Jun 2022
$31.6m
SERIES B
May 2021
$11.5m
SERIES A
This company has top investors
Max Parmentier
(CEO)Spent 3 years at McKinsey before joining The Global Fund to fight AIDS, Tuberculosis and Malaria as Senior Advisor to the CFO and later Head of Sourcing Strategy and Supply Chain. Entrepreneur in residence at Kamet prior to starting Birdie.
Rajiv Tanna
(CPO)Spent 7 years in consulting and investment banking before joining WorldPay as Head of Corporate Customer Insights. Worked in senior product roles at Yieldify and ASOS before starting Birdie.
Abeed Mohamed
(Chief Commercial Officer)Previously worked as a consultant at BCG for 4 years, spending one of those years on secondment to Save the Children as a Market Insight Manager.
Sophie Anderson (Talent Acquisition Manager)
All
Autonomy (2)
My opinions are valued (2)
Career progression (1)
Meaningful work (1)
Open and honest communication (1)
Supportive management (1)
Great work is recognised (1)
Flexible working (1)
Focus on employee wellbeing (1)
Growing fast (1)
When I joined Birdie the first thing we spoke about was my goals, professional development and careers trajectory. I love the team, the mission centric way of working and the culture. We are growing very quickly and I love seeing new team members join and thrive!
People, HR, Recruitment
Career progression
Nov 2021
We have such a flat structure, everyone is encourages to use radical candour and speak their mind. My experience has been one that highlighted our leadership valuing my opinions. We have radical transparency and I never feel out of the loop with company wide decisions.
People, HR, Recruitment
My opinions are valued
Nov 2021
Autonomy is very clear at Birdie, we aim to give our staff structure and support but let them be part of the decision making when it comes to deadlines, OKR's and targets. The lack of micro managing allows me to do my best work and utilise the support system of senior management when needed.
People, HR, Recruitment
Autonomy
Nov 2021
Birdie empowers me every day to make decisions and follow what I believe is best for the Birdie team. Max our CEO keeps saying that "We're all CEOs" and this principle is not just something that sits on a presentation, it's embedded in the way that we work every day, every task, every project.
Marketing
Autonomy
Nov 2021
At Birdie there are no HiPPOs (highest paid person's opinion), this means every team member is not only "allowed" to share their opinions we're also encouraged to actively challenge each other no matter the seniority. The principle is simple, we're hired as experts in our own fields so the company as a whole respects that position and takes our opinions in high regard.
Marketing
My opinions are valued
Nov 2021
Birdie's growth is exponential, since I joined in the summer of 2020 my team has grown 2x and the plans for next year are super ambitious but realistic. What I admire however is that we haven't lost our identity in the midst of all this, we're still true to our values and mission of improving the lives of older adults.
Marketing
Growing fast
Nov 2021
Within the first month in my role, I had already received positive and constructive feedback on my work from stakeholders across the organisation. I knew I was on the right track and appreciated the ideas for where I could add even more value.
Product
Great work is recognised
Nov 2021
Birdie is fully supportive of remote working - the London office is a friendly place, but I don't feel pressure to come in if it doesn't work for me.
Product
Flexible working
Nov 2021
Management has shown their support for and interest in both professional and personal aspects of my life. I feel they care about my wellbeing in a really balanced way.
Product
Supportive management
Nov 2021
Everything that Birdie does is focused around the value of 'We Care', this is demonstrated within the team as several positive feedback posts appear on the slack team appreciation channel every day, but also externally with our partners. Birdie's mission is to help people age confidently in their own homes and everything that we do supports this vision and the carers and care agencies that make this dream a reality.
People, HR, Recruitment
Meaningful work
Nov 2021
I love working at Birdie because communication and feedback are encouraged, not just between colleagues and managers but across the company. If you have an idea or want to demonstrate something important to you there's a space for that in the weekly All Hands or through Lunch and Learns, if you think there's something that could be changed about the way you are managed you can let your manager know in the Team Barometer or just talk to them in your 1:1, and if you are struggling everywhere you look there are people available, eager to listen and help you discover the way forward.
People, HR, Recruitment
Open and honest communication
Nov 2021
Birdie recognises that mental health is just as important as physical health. Our wellbeing leave policy means that if you need to take a day off it doesn't matter if it's because you have the flu or because you need to take a mental health day, whatever the reason looking after yourself is encouraged. This goes much further than just policy, if someone catches you on Slack when you are meant to be on holiday you'll get a friendly reminder to switch off and enjoy your holiday or if you are having a bad day you might get some flowers or a small gift from your team to cheer you up. At Birdie everyone is always looking out for each other which makes it an amazing place to work!
People, HR, Recruitment
Focus on employee wellbeing
Nov 2021
People, HR, Recruitment
Sales & Account Management