Birl

Historically, introducing resale has been complex and costly. Birl rectifies this through a plug-and-play resale platform that empowers fashion brands and sporting clubs to launch resale quickly and efficiently. With no technical integration or operational burden, it taps into trillions of waste clothing sitting in closets, generating revenue from resales while providing credit to those customers who trade in unwanted items. Birl handles the end-to-end process, including logistics, pricing, resale, upcycling and customer support. Furthermore, Birl ensures that any clothing that cannot be resold is ethically recycled, providing consumers with a zero-to-landfill guarantee. Unlike other resale platforms, Birl helps brands reclaim their agency to resell their pre-owned items.

By tackling such a pressing issue, Birl, a certified B Corp, is seeing plenty of interest from the industry as eco-consciousness continues to rise. Among its clients are Castore, Odd Muse and West Ham United, with multiple award wins, including the 2025 UK eCommerce Innovation Award at the Uk eCommerce Awards. By turning resale into a profitable and scalable channel for existing brands, the company is reshaping the eco-conscious eCommerce landscape.