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Birl
No-touch Resale for Brands
- 1-20 employees
- B2B
- Sustainability
- Fashion
- Manchester, UK
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Company mission
Birl's mission is to 'make better easier' for both brands and their customers. We help brands move away from the “take-make-waste” model, keeping clothing in use through resale, recycling, and repurposing. We power their customers to make better choices by offering meaningful and immediate credit for trading in their previous purchases.
Our take
With the fashion industry generating massive amounts of plastic waste, and contributing significantly to carbon emissions, it is important that consumers change the way they buy clothes. Birl is a company hoping to enable just this, by providing the tools for brands to introduce trade-in options to their customers and "turn on resale through a single button".
The idea is to allow premium clothing resellers to tap into the trillions of waste clothing sitting in closets, generating revenue from resales while providing credit to those customers who trade in unwanted items. On top of this, Birl ensures that any clothing that cannot be resold is ethically recycled - providing consumers with a zero-to-landfill guarantee.
By tackling such a present issue, Birl should see plenty of interest from the industry as eco-consciousness continues to rise. It is no surprise then that the company was selected as one of nine members of Baltic Ventures first accelerator cohort, which will see it receive a £50,000 equity investment as well as expert mentorship and access to investors.
Freddie
Company Specialist at Welcome to the Jungle
Funding (last 2 of 4 rounds)
Oct 2024
$0.7m
SEED
Oct 2024
$0.5m
GRANT
Total funding: $1.4m
This company has top investors
Leadership
Cam McGimpsey
(CEO)Former Chief of Staff at Sorted Group. Worked at Monitor Deloitte for 7 years, ultimately as FSI Consulting Practice Leader (Western Canada).
Peter Lydon
(CPO)Was a Product Marketing Specialist (SMB) at Sorted Group, Managing Director at Yards Store and Parasol Store, and Field Sales Executive (Cricket) for Stuart Canvas Ltd.