Black Swan Data
Predicting behaviour with social data
- 101-200 employees
- B2B
- Artificial Intelligence
- Big data
- Analytics
- Business Intelligence
- SaaS
- Waterloo, London, UK
Jump to section
Company mission
To help today’s businesses transform the way they create value from data using the power of technology, data science and prediction.
Our take
Black Swan Data aims to disrupt the $90 billion global market research industry by using AI to unlock insights from data and content published by consumers online. The company claims to predict consumer needs and trends, with an 89% accuracy rating, more than six months into the future.
With customers including the likes of PepsiCo, Harley Davidson, Danone, Cosnova, J&J, Kraft Heinz, and P&G, the company's subscription revenues grew by more than 100% each year from 2018-2021.
As companies increasingly look to AI and Big Data to gain an edge over competitors, Black Swan Data's technology has become increasingly valuable. This was recently highlighted by Mintel's acquisition of the company, bringing together Mintel's global market intelligence expertise with Black Swan's AI-powered social predicative analytics. The partnership is expected to reshape predictive consumer insights, helping major brands better identify emerging trends and make faster, more confident business decisions.
Steph
Company Specialist at Welcome to the Jungle
Funding (last 2 of 4 rounds)
Jun 2022
$18.5m
LATE VC
Apr 2021
$7.1m
LATE VC
Total funding: $35.5m
This company has top investors
Leadership
Steve King
(Co-Founder)Graduated from the University of Exeter with a degree in cognitive science. Worked as a Technical Director for Digital Jigsaw prior to founding Black Swan.
Hugo Amos
(Co-Founder & CEO)Worked as a Digital Lead at Pepsi & Co prior to co-founding Black Swan.
Additional info
- The company's aviation arm Fethr combines connectivity, data and predictive analytics to improve travel experiences