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Black Swan Data

Predicting behaviour with social data

Black Swan Data logo
101-200 employees
  • B2B
  • Artificial Intelligence
  • Big data
  • Analytics
  • Business Intelligence
  • SaaS
Waterloo, London, UK

Company mission

Black Swan Data's mission is to help today’s businesses transform the way they create value from data using the power of technology, data science and prediction.

Top investors

36% female employees

-18% employee growth in 12 months

Our take

Black Swan Data aims to disrupt the $90 billion global market research industry by using AI to unlock insights from data and content published by consumers online. The company claims to predict consumer needs and trends, with an 89% accuracy rating, more than six months into the future.

With customers including the likes of PepsiCo, Harley Davidson, Danone, Cosnova, J&J, Kraft Heinz, and P&G, the company's subscription revenues grew by more than 100% each year from 2018-2021.

As companies increasingly look towards the power of Big Data and Artificial Intelligence to get an edge over competitors, Black Swan's state-of-the-art tool will only become more valuable.

Recent funding is driving the development of more advanced features and capabilities in Trendscope, the platform’s core software platform, and its expansion in the US market.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Share options
  • Learning & development opportunities
  • Employee referral scheme
  • Unlimited / flexible annual leave
  • Hybrid / remote & flexible working
  • Wellness day
  • Snacks and drinks
  • Birthday lie-in
  • Family friendly policies

Company values

  • We listen more than we talk
  • 10% crazy is just about right
  • We believe anyone can achieve great things; we don’t put people in boxes
  • We believe in long-term partnerships through transparency and honesty
  • We believe in leaving the world a better place than we found it
  • Most importantly (and partly because you spend 60% of your waking time at work!) we believe you should enjoy it

Funding (last 2 of 4 rounds)

Jun 2022

$18.5m

LATE VC

Apr 2021

$7.1m

LATE VC

Total funding: $35m

This company has top investors

Leadership

Graduated from the University of Exeter with a degree in cognitive science. Worked as a Technical Director for Digital Jigsaw prior to founding Black Swan.

Worked as a digital lead at Pepsi & Co prior to founding Black Swan.

Additional info

  • The company's aviation arm Fethr combines connectivity, data and predictive analytics to improve travel experiences