Blue Bottle Coffee

Blue Bottle Coffee’s subscriptions has multiplied in recent years, following the shift in consumer behaviour. This demonstrates the company's command over a sufficient customer base to have capitalized on the consumer trend towards subscription services offering higher grade products over the year.

The company strategically used the small business closures over the pandemic to its advantage. Blue Bottle, given their backing by Nestlé, was able to stay afloat during those periods, and seize greater market share which has been key to its dominance today. Despite things having gone back to normal, Blue Bottle is working hard to retain its market share and even seizing more by expanding into newer territories. 2023 has seen new partnerships with the likes of leading coffee company Nespresso and even multi-award-winning musician Abel "The Weeknd" Tesfaye, indicating Bulebottle's growing publicity.