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Bluebella
Lingerie & nightwear brand
- 21-100 employees
- B2C
- Fashion
- eCommerce
- London, UK
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Company mission
To deliver luxurious lingerie, underwear, and nightwear to spirited, fashion-forward women.
Our take
Bluebella is a brand combatting the idea that lingerie should be worn to "please somebody else", with fashion-focused pieces designed to inspire confidence in the wearer, and empower them to use underwear for self-expression, self-love and fun.
Founded in 2005, the brand has continuously evolved its designs with inspiration taken from the modern world and contemporary trends, enabling it to maintain a popular following in the ever-changing fashion space.
Bluebella is also known for partnering with exciting names in fashion and pop culture, such as Munroe Bergdorf and and stars from Ru Paul's Drag Race, as well as for a focus on inclusivity across the brand. It has found its latest muse in singer, songwriter and actress Self Esteem - a strong match for the brand's feminist values and fashion-forward identity.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Target related bonus
- 40% Staff Discount (30% friends and family)
- 1-day additional holiday per year after completed year 2 of employment (up to 5 additional days)
- Workplace Pension Scheme
- Flexible Working Policy (start between 8.00 – 10.00, finish 4.30 – 6.30)
- Hybrid Working Policy (currently minimum 2 days in the office & ‘work from anywhere' August)
- Free healthy snacks and drinks in office
- Health Insurance (after qualifying period)
- Employee Assistance Programme
- Bi monthly company socials
Company values
- Innovation
- Inclusivity
- Exceptional style
Funding (1 round)
Dec 2016
$1.3m
SEED
Total funding: $1.3m
This company has top investors
Leadership
Emily Bendell
(CEO)Graduate of the University of Oxford. Founded Bluebella back in 2005, and has been CEO ever since.
Diversity, Equity & Inclusion at Bluebella
- Bluebella is committed to using its platform and voice to create actions that make a real and lasting impact in promoting Inclusivity, Diversity, and Equality.
- We will utilise our platform and privilege to raise awareness, celebrate differences and challenge stereotypes.
- We will further our empathy, our compassion, and our understanding to create a supportive and empowering culture and voice.
- We will ensure equal opportunity internally and externally for all.
- We will never discriminate nor judge.
- We will create products that make everyone feel strong and beautiful.
- We will always continue to learn from each other, our community and customers.
- We have created an INCLUSIVITY, DIVERSITY, EQUALITY, ACTION (IDEA) committee, made up of Bluebella CEO Emily Bendell and a group of motivated employees. We meet regularly to reflect, challenge, discuss, share, and devise real actions to promote our Inclusivity, Diversity, and Equality mission. We realise our mission is ambitious, and that we are just beginning, we welcome all suggestions and feedback.