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To transform casual shoppers into lifelong loyal customers.
Bluecore uses data gained from direct marketing like email, social media, site activity and combines that with machine learning to make better predictions about who might want to buy what. In turn this helps turn casual consumers into lifetime customers for its clients, predominantly large retailers such as Sephora, CVS, Teleflora and Tommy Hilfiger.
Competitors include Wunderkind, dotdigital Engagement Cloud, Salesforce Email Studio and ActiveCampaign.
The business proposition of Bluecore is widely valued by both the investment and retail community thanks to its focus on predictable customer bases within an increasingly unpredictable market. After its unicorn-making Series E funding in 2021, Bluecore continues to reinvent how brands and retailers can engage with shoppers, helping drive the shift toward digital-first commerce. Over 2022, Bluecore has been expanding its leadership team and making forays into mobile technology.
Freddie
Company Specialist at Welcome to the Jungle
Aug 2021
$125m
SERIES E
May 2020
$50m
SERIES D
This company has top investors
Fayez Mohamood
(CEO)Having studied for an MA, at Georgia Institute of Technology, they worked as a Microprocessor Design Engineer at AMD, before working in Software Development at The MathWorks for 3 years. They left their position as Head of Product at BigDoor Media in January 2013 to co-found Bluecore the following month.
Max Bennett
(Advisor)They worked as a Derivatives Trader at Goldman Sachs for just under a year before working briefly as an Associate at Techstars. In 2013, they co-founded Bluecore, serving initially as CPO and since February 2021 as an Advisor.