Bluezone Insurance

Bluezone, an early-stage startup offering specialist life insurance for those living with chronic health conditions. Bluezone's key strategy is to disrupt traditional approaches to life insurance, which merely pay out should a certain events transpire. Instead, Bluezone focuses on actually trying to change its users' lives for the better, offering them rewards for commitments to improving their conditions, and helping users to make positive adjustments to their lifestyles. Essentially, Bluezone combines insurance with personal wellness.

For Bluezone, there are two key future trends to look out for. First is the growing demand in this market for personalised insurance products, with experts predicting that flexible coverage options, micro insurance and peer-to-peer insurance will become key features in this market in the near future. Second, use of analytics and AI is expected to grow in this field, massively increasing the speed at which claims can be handled and likely becoming an essential tool to be employed by insurance companies wanting to keep up with the pack. If Bluezone can grow in a way which harnesses the changes occurring in this market for the better it has a great opportunity to thrive.