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Bona Fide
Micro influencer platform
- 1-20 employees
- B2C
- B2B
- Marketplace
- Marketing
- Social Media
- Advertising
- Leeds City Centre, Leeds, UK
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Company mission
Bona Fide's mission is to connect real people with genuine passions to brands that suit their needs.
Our take
Bona Fide was founded as a means of connecting innovative brands to passionate users, and is not just another influencer platform. It brings influencers together with brands based on their location, age, and interests in order to create high-quality and genuine content while building brand audiences.
Bona Fide has built a full-service platform with a large network of influencers and a huge range of different places, hobbies, interests, and age groups. This ensures three times better engagement than traditional influencer platforms.
Bona Fide's unique approach helps clients achieve not just a greater following, but also engaging preexisting audiences with more concentrated passions and interests. Bona Fide's work with businesses is designed specifically to be versatile, simple, and authentic, working across multiple platforms including Instagram, TikTok, LinkedIn, Twitter, and Facebook.
Having been born out of Campus Industries, Bona Fide is backed by employees with over ten years' experience in building brands such as Smirnoff, Lucozade, the Foreign and Commonwealth Office, and Virgin Media.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Work from home opportunities
Leadership
Richard Booth
(Co-founder)Richard studied at Leeds before working for 11 years as a Director at Campus Industries. In January 2020, he co-founded Bona Fide, where he has worked since alongside his Directorship position.