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Bonsai’s mission is to transform the world’s most trusted content into its most trusted stores
The explosion of online buying and selling has led to an overwhelming number of e-commerce platforms for buyers. Sometimes consumers just want to buy what they see, where they see it - rather than shuffle between Amazon, Ebay and Alibaba, amongst others. This is where integrated shopping solutions come in. They allow users to buy what they like without having to switch platforms. Bonsai is one of such platforms
Bonsai allows content publishers to sell products right within their published content, providing both publisher-merchants and their customers unprecedented ease of use. Their product offering uniquely takes advantage of the trust between the content publishers and the consumer audience. The success of this model has secured them large partnerships with which to build a more robust offering
Having pivoted from being a streetwear style app, their partnerships still lie strongly within youth and style. Their major partnerships will be with big online publishing organisations and merchants. They have raised only enough funding to help them replicate the model within a wider North-American market
Kirsty
Company Specialist at Welcome to the Jungle
Mar 2022
$10.3m
SERIES A
Jan 2020
$2.9m
EARLY VC
Justin Laird
(Co-founder)Co-founded Bonsai as COO while in University. Moved on to become a QA analyst at Morneau Shepell and now works in Partnerships at Firstline.
Kunal Khemani
(Co-founder)Moved on from Bonsai in 2018 to Sales Management at Zensurance, now working on a startup venture as co-founder
Saad Siddiqui
(Co-founder & CEO)Co-founded Bonsai and has run it as CEO since.