Borg
Building the next generation search engine for the social web
- 1-20 employees
- Analytics
- Social Media
- Community
- Mitte, Berlin, Germany
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Company mission
To advance humanity towards perfect information.
Our take
PageRank is the algorithm used by Google to determine which pages return the most relevant, important, and high quality results for a given search. Borg is looking to develop something similar, but for people: an algorithm that ranks social media profiles so users know who to trust online.
Whilst using algorithms to identify clusters of online communities is nothing new in the research community, it’s a tool that hasn’t really been commercially released. Not only would it serve as a buzzy tonic for the current hot-button topic of the credibility issue on social media, it would also work neatly alongside recent marketing tech efforts to help link up brands with the most valuable online influencers. So it will certainly be interesting to see what's in store for Borg next.
Steph
Company Specialist at Welcome to the Jungle
Funding (last 2 of 4 rounds)
Aug 2022
$2.7m
CONVERTIBLE
Dec 2021
$1.3m
CONVERTIBLE