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To help dog owners when they need it, give dogs more exercise and playtime, and allow people without a dog to spend quality time with one.
UK pet ownership saw a massive upswing over the pandemic period, and as restrictions came to a close and office life returned, so did demand for petsitting. BorrowMyDoggy, founded back in 2012, was there to pick up the slack, turning the traditional dogsitting model on its head by connecting owners for free to trusted local "borrowers".
Instead of owners paying for pet care, through BorrowMyDoggy users pay a monthly subscription to borrow and spend time with dogs. This allows the company to essentially undercut a huge tranche of the paid petcare market, providing a free source of care support, and in some cases even help with re-homing.
With pet bills on the rise, the free support provided by the platform is seeing remarkable success, and has allowed it to build a strong user base across the UK and Ireland. As this trend continues, it is likely more and more owners will turn to the platform, while the growing desire for spending time outdoors hopefully attracts a new wave of borrowers.
Kirsty
Company Specialist at Welcome to the Jungle
Oct 2016
$1.1m
SEED
Oct 2015
$2m
SEED
This company has top investors
Rikke Roselund
(CEO)Worked as a Senior Manager at American Express, before moving into relationship management at Earthport. Has also held an NED role at WISE Campaign.