Jump to section
Breedr is on a mission to empower farmers with the tools to produce environmentally and commercially sustainable meat, safeguarding the future of their businesses and the planet.
Traditionally, the way animals are sold to processors is fragmented- some farmers sell to finishers, others through agents, some at markets and others direct. In this system, its difficult for processors to see what is becoming available or to feed customer insights back to producers.
Breedr is revolutionalising the global farming and livestock industry with an easy to use data platform that allows users to trace animals, improve productivity and trade globally. Linking up the supply chain means farmers can get more money for their animals, as the process is made efficient and consistent, and animals are sold based on accurate data, rather than qualitative assessments. Likewise, processors and retailers get a more consistent product.
The idea of tracking data from livestock isn't a new one, but Breedr turns that data into actionable insights for the benefit of everyone in the value-chain. Using a system of blockchain and smart contracts, it also helps to make buying and selling animals easier and more secure.
Even in its early stages, the app has received high praise from farmers, indicating that it could be a real hit in the livestock community. Breedr has the potential to combine a traditional, beloved industry with modern technology, and if the two can harmonise as Breedr hopes, the company has great potential for success.
Freddie
Company Specialist at Welcome to the Jungle
Jul 2023
$8.7m
EARLY VC
Mar 2022
$7.9m
SERIES A
This company has top investors
Ian Wheal
(CEO)A graduate from the University of Melbourne and London Business School, Ian spent over 5 years working in strategy at Adstream before founding Breedr in 2018