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To build technology that improves upward economic mobility.
50% female employees
Around a quarter of adults in the US are underbanked, the majority being low- to middle-income earners. Developments like open banking have led to a lively fintech scene, with many startups looking to capture this substantial customer base. Bridge Money’s approach is to offer digital FDIC-insured banking, much like legacy banks - along with the ability to earn in-app virtual currency through transactions, raffles, loyalty, and paid surveys.
This latter feature is what makes Bridge Money a unique market offering. Thanks to a crackdown on data gathering, zero party data like that generated by surveys is more valuable to companies than ever. We’ve seen startups like Gener8 and CitizenMe launch to capitalize on this exclusively, but combining data sharing directly with a banking app to store the rewards is a neat twist.
How appealing this proves in practice will likely depend, in large part, on how much Bridge's in-app currency is actually worth - which for the moment is hard to determine. Nevertheless, Bridge has already managed to onboard tens of thousands of customers; and with the growing number of Americans facing personal financing issues, Bridge could well see this number continue to swell.
Steph
Company Specialist at Welcome to the Jungle
Sep 2022
$5.8m
SEED
Aug 2020
$1.8m
SEED
This company has top investors
David Wright
(CMO)Completed an MS in Economics at the University of North Carolina, before holding various sales and strategy positions at Exponential.
Lalit Janak
(CEO)Graduated from Emory University with a BBA/BA in Finance and Political Science, before working as an Associate at Citi.