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Brightloom
Customer growth platform
- 21-100 employees
- Hospitality
- B2B
- Business Intelligence
- Machine Learning
- SaaS
- Showplace Square, San Francisco, CA
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Company mission
To help online businesses use transaction data to predict what a customer may want to buy next and how much they will spend.
-58% employee growth in 12 months
Our take
Formerly a restaurant technology provider called Eatsa, the company rebranded as Brightloom, a customer growth platform. The platform takes transactional data from its customers, alongside menu and marketing campaign data, to predict what a customer will buy next and how much they are likely to spend. Using this information, brands can deliver personalized product campaigns and promotions for each customer.
Data science and continuous optimization are typically only available to giant corporations like Amazon and Starbucks due to the level of technical sophistication and man-hours it requires. CEO, Adam Brotman’s time as the Chief Digital Officer at Starbucks provides this operation with an insider’s perspective. This coupled with an affordable and simple-to-use platform, that eradicates the need for data scientists and analysts, makes these services accessible to a larger number of smaller companies.
Following a 2019 deal, Starbucks shares key components of its software with Brightloom, positioning the company for huge growth. It has already secured clients such as Evergreens, Jamba Juice, and Kickee, and with recent funding, Brightloom will accelerate Research & Development and continue to develop its “data science-as-a-service” platform.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- 401(k)
- Fun, creative and collaborative remote work environment
- Wellness Wednesday- weekly afternoon of flex time to be offline/meeting free
- Frequent remote and in-person events to keep you connected, including all company gatherings (fun, multi-day destination events) three times a year
- Competitive pay and equity/stock options
- Health, Dental & Vision Insurance Coverage
- Pet Insurance
- Life Insurance, Short-Term Disability, Long-Term Disability
- Phone/Internet Reimbursement
- Home Office Refresh Reimbursement
- Employee Assistance Program
- Flexible Spending Account & Health Savings Account
- Flexible Time Off + 14 company-paid holidays
Company values
- Customer obsession: Laser-focused on earning and keeping customer's trust. This starts with understanding what they need and then delivering solutions that make them happy.
- Synergy: Communicating openly, honestly, and directly — without ego. Diversity of thought and true collaboration will lead to a better answer.
- Clarity: Sharing information and eliminating ambiguity
- Imagine better: Thinking big and communicating bold visions and plans that inspire others. Using creativity and ingenuity to blaze new trails in an ongoing quest to challenge the impossible.
- Courage: Everyone is an owner. Brightloom thinks long term and is accountable to its customers, each other and the company.
- Own it: Take risks, move fast, unafraid to ask for help along the way. When you fail, you dust yourself off and try again.
- Raise the bar: Set high expectations for yourself and others. It's not about being perfect but about raising the bar for the future, people, and the products.
Funding (last 2 of 3 rounds)
Dec 2021
$25.4m
LATE VC
Feb 2021
$15m
LATE VC
Total funding: $70.9m
This company has top investors
Leadership
Adam Brotman
(CEO, not founder)Previously co-founded PlayNetwork, serving as CEO, and Forum3, currently serving as the Principal. Spent 9 years at Starbucks as EVP of Global Retail Operations before serving as co-CEO of J.Crew.