Brij

With Brij, brands put a unique QR code on each product from which customers can access a unique digital experience, and re-order or register their product with one touch. Brands can collect first party data from customers, which can be monitored through the Brij analytics dashboard. It’s a smart way of helping brands access customer data that would otherwise be owned by the brick-and-mortar store who sold the product, and with consumers increasingly warming to the idea, it looks set to catch on.

It will be interesting to see precisely where Brij focuses its own marketing energies. Currently, they're catering to brands whose products require registration and offer warranties. This is a smart niche to peel off the broader QR code marketing space, in which many brands (from enterprise businesses like Coca Cola, right down to local eateries) are already doing their own work.