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Broody
Brand incubator and business accelerator
- 1-20 employees
- B2B
- Networking
- Product Management
- Shoreditch, London
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Company mission
To help turn great ideas into successful businesses.
Our take
The Covid Pandemic has caused a number of major upheavals in consumer behaviour, and one of them is the shift to a preference for shopping online. Consequently, there’s been a surge in companies switching to, or championing, a direct-to-consumer model in order to acquire more sales. D2C brands are looking set to be the future of profitable consumer goods - and incubator and accelerator Broody is hoping to help get them there.
London-based Broody’s focus is on brands looking to launch premium D2C products, and they already have a number of interesting businesses like Smol and CleanCo involved. They are no doubt benefiting from the support of their partnership with renowned UK marketing and advertising company Mother, who have worked on campaigns with the likes of Stella, Ikea, and Uber Eats. With the help of Mother's resources and reputation, Broody are well set to take an active and profitable role in the booming D2C market.
Steph
Company Specialist at Welcome to the Jungle
Benefits
Leadership
Pippa Dunn
(Co-founder)Previously worked as CMO at EE, before serving as the Social Mobility Commissioner at the Department of Education. Alongside Broody, works as Non Executive Director at both Cogeco Connexion and Upp.
Andy Medd
(Co-founder)Previously worked in marketing at SmithKline Beecham Corporation and The Coca-Cola Company, before moving on to become a partner at Mother.