Budweiser Brewing Group

With effective marketing and advertising campaigns throughout the 20th century and 2010s, Budweiser paid a $1 billion licensing contract to sponsor the NFL for six years in 2010, and has created some of the most famous advertisements in history. These include the Superman-inspired “Budman” spots and the “Whassup” Frog. These advertisements have imprinted the company deep within popular culture.

In a move away from its "fratty" image, efforts to promote itself as a more inclusive beer brand in 2023 led to backlash from some corners of the public. Despite this, Budweiser is continuing its efforts to modernise its cultural identity and while still keeping their historical relevance alive.