Burdi
Payments and loyalty app for small businesses
- 1-20 employees
- Fintech
- B2C
- B2B
- Artificial Intelligence
- Payments
- Vauxhall, London, UK
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Company mission
To connect customers with business owners using our innovative AI powered rewards and payment network to foster small business collaboration and improved local community outcomes.
Our take
Independent B2C businesses often struggle to retain their customers, especially when up against high street chains. Burdi’s AI-powered loyalty and payments platform for independent shops and eateries was built to foster community collaboration.
Incorporating Apple Pay, Google Pay and other Open Banking systems, the app offers its business customers personalised cash-back style rewards for their shoppers, incentivising loyalty amongst consumers in the local community. AI analytics adjusts rewards to suit the shopper, all whilst developing strategies to attract new ones and resulting in a boost to footfall, customer churn reduction, and repeat business opportunities.
A small company, Burdi must establish its niche in the crowded rewards programme sector. Nevertheless, its focus on the power of local shopping will no doubt win it a sizeable customer base within a market projected to reach nearly £10 billion by 2028.
Kirsty
Company Specialist at Welcome to the Jungle
Leadership
Chun Yip
(Founder & CEO)Also the Founder of Local E and Red Leaf Entertainment and was previously a Macro Portfolio Manager at M&G Investment.