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Buyapowa
Referral marketing platform
- 21-100 employees
- B2B
- Marketing
- SaaS
- Advertising
- Bermondsey, London, UK
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Company mission
To develop new ways for big brands to leverage rewards and acquire more of the right customers.
Some candidates hear
back within 2 weeks
Our take
Whilst referral marketing is certainly nothing new, a company applying it in-house can underestimate the work and research that has to go into it. That’s how Buyapowa made a name for itself back in 2015, offering up its digital services and platform development to companies such as BT, Tescos, and Vodafone to help them gain more clients.
Through marketing techniques such as gamification, incentives, and rewards, Buyapowa has developed a broad and varied client list that can use its service to analyse and develop new & emerging customer bases.
Whilst there are many competitors in the referral marketing software space including Talkable and Extole, Buyapowa has continued to be considered a major player. This sets it up in a strong position with the market expecting to see huge growth over the next few years.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Work/life balance. Taking a break is super important to all of us. In fact, it’s something that’s gently encouraged, coaxed and nudged on a regular basis.
- Wellbeing. We’re looking forward to seeing you grow in your professional life, but we also care about your well-being. That’s why you’ll receive an annual wellness budget, to spend just on you - no questions asked.
- Learning & development. We’ll give you the opportunity to learn, including a personal learning budget for your professional growth.
- Remote-work ready. Our ethos is to prioritise remote working. While we have hubs and we love getting together, our priority is to invest in getting you set up to work remotely. So, whatever you need to be amazing, it’s on us.
- Ownership. We’ve got big plans and we want you to share in the upside. That’s why you’ll get to participate in a generous equity incentive plan.
- Family life. Being part of the Buyapowa family is important to us, but we know you have a life outside of our team, too. Whatever family/home life looks like to you, we offer flexible working.
Company values
- We discover potential in people, often unseen by others. We offer opportunities to those who haven’t had them, and proudly nurture and develop talent
- Be Bold - Buya Powa brings its whole self to the situation, engaging fully with it. It operates with openness, optimism, and a commitment to something bigger than itself.
- Get It Done - Buyapowa gets it done, doing more with less. It is scrappy and tenacious and is trusted by its colleagues and customers to deliver as promised.
- Bring The Fun - Buyapowa has fun. In a world and work day full of challenges, it keeps it light, making its days enjoyable, and making it a joy for people to work with it.
- We care about what matters - the quality of our work, the delight of our customers and the health of our team
Funding (2 rounds)
May 2015
$3m
SERIES A
Oct 2013
$4.6m
EARLY VC
Total funding: $7.6m
Leadership
Gideon Lask
(CEO)Previously Senior Vice President, E-commerce at Universal Music Group, E-Commerce Director at HMV, Managing Director at Letsbuyit.com and Management Consultant at Cap Gemini Ernst & Young.