Buynomics

Revenue growth management AI

Buynomics logo
101-200 employees
  • B2B
  • Machine Learning
  • SaaS
  • Data Analysis
Stadtgarten-Viertel, Köln, NRW

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Company mission

To put shoppers at the centre of all commercial decisions.

Our take

At the end of the day, the long-term success of a business is not just about having a great product. Fundamentally, businesses need to ensure that they are meeting consumers' needs, understanding what makes them tick, and speaking to them in ways that make them want to engage. In order to do this, marketers turn to a variety of reports, surveys, and tools to understand one thing - consumer behaviour. However, despite commentators referring to it as "marketer's gold", turning consumer behaviour into a predictable science has previously proven to be a highly elusive task.

This is the problem which Buynomics thinks it can solve. Buynomics employs large-scale simulation technologies to digitise customers and predict their purchase behaviour, and already boasts a forecast accuracy of over 95%. Allowing its users to make data-driven decisions about their current- and new products, overall portfolio structure, and pricing, Buynomics enables businesses to generate up to 70% higher profitability compared to the status quo.

Following major funding secured in 2025 the key mission for Buynomics is now setting its sights on expanding globally, focused primarily on North America. Alongside this, the company is continuing to advance its Virtual Shoppers AI technology. Together, these initiatives position Buynomics for continued growth and strengthen its ambitions.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Bi-annual Company Retreats: Meet your colleagues in person twice a year for unforgettable retreats that mix strategy, connection, and fun.
  • Hybrid or Remote Roles: Work from where you’re most productive. Whether that’s at home, in one of our offices, or a mix of both

Funding (last 2 of 3 rounds)

Mar 2025

$30m

SERIES B

Nov 2022

$15m

SERIES A

Total funding: $47.6m

This company has top investors

Leadership

Ingo Reinhardt

(Co-Founder & Managing Director)

Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing. They were also a PostDoc at the University of Oxford and published in the Strategic Management Journal.

Sebastian Baier

(Co-Founder & Managing Director)

Sebastian previously worked a Director with Simon-Kucher & Partners. They also hold a PhD in Physics from the University of Heidelberg and Masters degrees in Physics and Economics.