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Buynomics

SaaS-solution for pricing and portfolio strategy

Buynomics logo
21-100 employees
  • B2B
  • Machine Learning
  • SaaS
  • Data Analysis
Stadtgarten-Viertel, Köln, NRW

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Company mission

To bring portfolio & pricing into the 21st century!

Top investors

64% employee growth in 12 months

Our take

At the end of the day, the long-term success of a business is not just about having a great product. Fundamentally, businesses need to ensure that they are meeting consumers' needs, understanding what makes them tick, and speaking to them in ways that make them want to engage. In order to do this, marketers turn to a variety of reports, surveys, and tools to understand one thing - consumer behaviour. However, despite commentators referring to it as "marketer's gold", turning consumer behaviour into a predictable science has previously proven to be a highly elusive task.

This is the problem which buynomics thinks it can solve. buynomics employs large-scale simulation technologies to digitise customers and predict their purchase behaviour, and already boasts a forecast accuracy of over 95%. Allowing its users to make data-driven decisions about their current- and new products, overall portfolio structure, and pricing, buynomics enables businesses to generate up to 70% higher profitability compared to the status quo.

Following major funding secured in 2022 the key mission for buynomics now will be to bridge the gap between being a revenue management platform and full-service commercial decision suite through investment in its product team. It is also investing in its global commercial team and trying to establish itself as a thought leader for the sector by expanding the format of its marketing and information content. A US office was planned for opening in the first quarter of 2023, indicating buynomics vying for influence in America.

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Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Responsibility right from the start and enormous growth potential within the company and beyond an initial role
  • Being part of a fast-growing start-up with a direct impact
  • High degree of autonomy and steep learning curve in the field of marketing, content creation, and business development
  • Young and dynamic team with 7 different nationalities, working in 4 countries, with flat hierarchies and short decision processes
  • Stylish and open office in the heart of Cologne, with flexible opportunities to work remotely
  • Competitive compensation

Company values

  • No Bullshit: We will only make claims that are based on empirical evidence.
  • Meritocracy: We vest on the basis of talent, effort, and achievement.
  • Radical Transparency: We believe in thoughtful disagreement and welcome any argumentum ad rem.
  • Move Fast: We recognise potential and act immediately.
  • Measure Impact: We understand that only what gets measured gets done.
  • Improve Constantly: We aim for constant improvement so that tomorrow we can work on better challenges.

Funding (2 rounds)

Nov 2022

$13.7m

SERIES A

Aug 2021

$2.6m

EARLY VC

Total funding: $16.3m

This company has top investors

Leadership

Ingo Reinhardt

(Managing Director)

Before buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing. They were also a PostDoc at the University of Oxford and published in the Strategic Management Journal.

Sebastian Baier

(Managing Director)

Before starting buynomics, Sebastian was a Director with Simon-Kucher & Partners. They also hold a PhD in Physics from the University of Heidelberg and Masters degrees in Physics and Economics.