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ByHeart
Infant nutrition products
- 101-200 employees
- B2C
- Food
- Nutrition
- Consumer Goods
- Wellbeing
- eCommerce
- Exeter Township, Lorane, PA
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Company mission
To make ‘best nutrition for baby’ possible for every parent out there.
Our take
The infant formula market in the US has long been monopolized by four major players, and when these companies were hit by supply chain issues and plant closures, their customers took a devastating hit. As demand continued to be high, this cracked open the market for smaller baby formula players to make an entrance. ByHeart is one that’s made especially strong strides.
This is largely down to ByHeart’s early application for FDA approval. The company received this before the formula crisis hit, so it was well placed to meet the demand created by failures in more established competitors. ByHeart sales have surged recently, as they have done for ByHeart’s similarly prepared competitor Bobbie. Whilst brands like Nature’s One and Holle are similarly looking to take advantage of the market disruption, it’s likely they will be hobbled for now by hold-ups with FDA approval.
These two companies have been vying for pole position in a savvy market niche: small-batch formula that focuses on quality, grass-fed whole milk and all-natural ingredients. The US regulations on baby formula are remarkably loose, meaning that trusted and quality formula could prove a hugely lucrative niche. ByHeart's acquisition of Cascadia Nutrition will enable full control over manufacturing process so it can boost the quality, safety and reliability of its product - and perhaps start to truly dominate the market.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- New Parent Support - Robust parental leave plus support for off-boarding and returning to work
- In-person & Virtual Events - Like our annual company retreat, yoga, and quarterly wine o’clock
- In-office Flexibility - Corporate employees work remotely, in-office, or both
- Paid Company Holidays - 13 company holidays each year, plus 2 days for additional religious holidays
- FSA & HSA - Available to all employees to help cover healthcare costs
- Company Equity - Because when we succeed, we succeed together
- Health insurance - Fully paid medical, dental, and vision insurance for all employees
- Generous PTO - Flexible paid time off for vacation and sick days
- 401(k) Match - Helping you plan for your future
- Paid Volunteer Days - Paid time off to participate in your choice of community service
- In-office Perks - A fully stocked kitchen, weekly catered lunches, and a Feeding Suite for pumping
- Constantly Evolving - We’re always evaluating our best-in-class benefits to ensure we have the most competitive offerings in the market
Funding (last 2 of 3 rounds)
May 2024
$95m
LATE VC
Jul 2021
$90m
SERIES B
Total funding: $255m
Leadership
Mia Funt
(President)Worked as a Kantar Futures strategy consultant, then consulted with The Gates Foundation. Subsequently moved to AOL & Huffington Post to work on media business development, and then held a senior marketing and strategy role at Verizon / AOL.
Ron Belldegrun
(CEO)Worked as an investor at Visium Asset Management, then founded Consumer Health Ventures.
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