Caddie

While other lead generation tools exist, Caddie's solution is unique in the simplicity of its workflow and its ability to remove the need to manually verify that a lead is worth pursuing. By asking a few questions and checking against a database of known companies it is able to assign a lead to an appropriate sales representative, equip them with vital research that would have need to be gathered manually, and arrange a meeting time. This has led to a tripling of the number of meetings and 50% faster times in closing deal for Caddie's clients.

Caddie has received support from the YCombinator startup accelerator, and is moving quickly to capitalise on early successes. It is hiring engineering talent for its founding team, expanding its user base and continuing to develop its product. With a simple but powerful tool addressing a vital business need it could easily make a big name for itself in the B2B sales sector.