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Caden
Open Data platform
- 21-100 employees
- B2B
- SaaS
- Data Sharing
- Hudson Square, New York, NY
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Company mission
To put users firmly in the middle of the data marketplace so they can control their data and make money from it.
61% employee growth in 12 months
Our take
Caden believes that every digital citizen should be a part of the data economy, choosing how their personal data is used and what it is worth. To this end, it delivers an app that provides a secure "data wallet" for users to store and view insights into their data, with the option to share that data with the company in exchange for payment.
Launched in 2023, the app has quickly gained traction - acquiring over 100 million first-party data points in its first two weeks. Taking into account that the company had initially benchmarked a goal of 2 million data points, this is a considerable achievement and displays the consumer enthusiasm that exists for its proposition.
The company has seen significant investment, with the latest round earmarked for funding accelerated product development, enhanced market activation, and the expansion of its team. As the consumer data market develops, Caden will certainly be a name to key an eye on as it powers towards its aim of making ethically-sourced first-party data the norm.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (last 2 of 3 rounds)
Aug 2023
$15m
SERIES A
Jan 2023
$6m
SEED
Total funding: $24.4m
This company has top investors
Leadership
John Roa
(CEO)Was Founder and CEO of ÄKTA, that was acquired by Salesforce in 2015. Then worked as an Executive of Digital Transformation at Salesforce for 9 months.