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To build the most effective holistic companion for every individual with digestive issues to empower them to enjoy a healthier and happier life.
Cara Care, a subsidiary of HiDoc Technologies, provides a companion app for those living with gut health issues such as IBS, IBD, GERD (heartburn / reflux), and indigestion. Research out of the University of Gothenburg estimates that around 40% of adults worldwide are dealing with gastrointestinal issues, highlighting the scale of the problem that Cara Care is attempting to alleviate.
The German startup’s app is growing in popularity and is well-funded, but it isn’t the only one tapping into the increasingly widespread awareness of gut health issues. ZOE and DayTwo have entered into the field with tens of millions in funding, while bootstrapped company Bowelle is also proving popular.
However, Cara Care’s blend of food and symptom diary with remote telehealth care from certified nutritionists helps set it apart. Crucially, many of its nutritionists are covered by existing insurance policies, while the company is also making a big play for employers, who would provide access to a huge network of users. An acquisition by global health group Bayer in 2024 will implement the commercialisation of the Cara Care app, allowing for wider adoption on a global scale.
Kirsty
Company Specialist at Welcome to the Jungle
James Mapes
(CEO (of Bayer))Previously President & Chief Operating Officer at Centauri Health Solutions, CEO of Navigant Cymetrix, Executive VP of Genpact and was the Senior Vice President of Operations at Optum.