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Cardeo's mission is to help customers to beat the credit card trap and keep more of their money in their own pockets.
A lot of big companies operating in finance make a lot of money from people misusing credit cards and loans, and these are often the most vulnerable people in society.
Once an individual gets to the point of having an unsustainable amount of debt, it's very easy for the situation to spiral out of control. Interest rates are high, and the amount they owe goes up faster than they can pay it back. Cardeo is building socially responsible products to help people avoid getting stuck in this trap in the first place.
The founding team has an abundance of experience in different areas, including politics and economics, which should give them a fresh take on the space and enable them to come up with something truly disruptive.
Kirsty
Company Specialist at Welcome to the Jungle
Gavin Shuker
(CEO)Gavin is a former Member of Parliament from 2010-19. His roles included Shadow International Development Minister and political interests include child poverty, student funding and debt reduction.
Chris Cheyne
(COO)Chris background is in management consultancy as a strategy and operational improvement consultant for a number of firms (EY, PA Consulting) and on the development of a number of digital products.
John Whittaker
(CFO)John is an economist by training and has worked for the civil service providing quantitative analysis at a senior level in HMRC, followed by a move to the City with a focus on data and technology.