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Cardlytics
Marketing analytics platforms for banking digital channels
- 201-500 employees
- Fintech
- B2B
- Marketing
- Analytics
- Market research
- Old Fourth Ward, Atlanta, GA
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Company mission
To make marketing more relevant and measurable.
Our take
Data analytics and powerful computing networks are changing the way businesses behave, and uncovering new business models in the process. Cardlytics has carved out a lucrative niche pairing marketers with banks and credit card holders.
Cardlytics allows marketers to tap into all the data stored in credit card/banking data. It was set up when the founders realized that banks were sitting on a wealth of useful data.
The company's product helps customers get more relevant rewards, marketers receive more qualified leads and banks get more loyal customers. Cardlytics earns a fee for maintaining the platform.
The main challenge for Cardlytics in this data-sensitive era will be making sure that it addresses any privacy concerns. It uses anonymized data, which helps, but it needs to be especially careful as slip-ups could be very damaging to its credibility.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Health & Wellness: Full medical, dental, and vision coverage. Plus fitness classes, yoga, and wellness opportunities
- Work/Life Balance: Enjoy fluid work schedules and a flexible vacation practice
- Great Locations: Headquartered in Atlanta at Ponce City Market, with additional offices in London, New York, Oakland, and Vizag
- Compensation Plus: Invest in your future with competitive pay, company equity, 401k matching, and bonus plans
- Level Up: Grow your career with Cardlytics University, onsite courses, and mentorship programs
- Make a Difference: Shape our community through special interest groups, including Diversity & Inclusion, Women of Cardlytics, and Philanthropy
Company values
- GSD: Get the right sh*t done well
- Take Initiative: We’re curious and unafraid to challenge norms, ask questions, and build something great
- Be Hungry to Win: We’re competitive and recognize victories, large and small, business and personal
- Value Transparency: We’re open and honest to each other about our goals, successes, and failures
- Create a Place Where People Want to Be: We care about each other and know this is a big part of what makes us exceptional
Funding (last 2 of 8 rounds)
May 2017
$11.9m
LATE VC
Oct 2014
$70m
LATE VC
Total funding: $191.3m
Leadership
Lynne Laube
(Advisor)Previously served as the company's COO and took over as CEO in 2020 before transitioning into their current role in September 2022. Former COO and VP at Capital One.