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Care/of
Personalized vitamins and other health supplements
- 101-200 employees
- Healthcare
- B2C
- Retail
- Personal health
- Nutrition
- eCommerce
- NoHo, New York, NY
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Company mission
Take the guesswork out of feeling better by helping people build custom vitamin routines based on their unique needs.
0% employee growth in 12 months
Our take
The direct-to-consumer health space has quickly become a hot area for investment, particularly as wellness has become more top-of-mind for people in recent years. At the same time, it's an overwhelming experience shopping for vitamins and supplements that’s right for you.
Care/of is shaking up the industry with a DTC brand for personalised vitamins and supplements. The company focused on simplifying the shopping experience with an initial quiz, top customer service and an easy-to-manage subscription service.
After a $225m acquisition by Bayer, Care/of has used its parent company's incredible resources, supply-chain infrastructure and reach to accelerate its growth to the next level.
One thing that Care/of must be wary of is losing its customer-friendly, contemporary feel after the acquisition. The company has got impressive momentum which cannot be stifled by its new pharmaceutical giant owner.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Competitive insurance packages with free medical, dental, vision plans
- Unlimited vacation time because you deserve it
- Free vitamins and powders
- Wellness perks with free access to online meditation services + fitness reimbursements (at-home workouts count!)
- Virtual team-building events because we value staying connected and building community
- Socially and culturally relevant experiences geared towards personal + professional learning & development
- Working with an amazing, fun-loving, spirited group of people
Company values
- Be Humble - Engage in debate with an open mind. Embrace feedback and being wrong when presented with data that shows there is a better option
- Be Honest - Deliver the truth with humor and love; Recognize and stand up against discrimination on any basis, including race, sex, gender, sexual orientation, religious background, age, or mental and physical abilities - in our work and beyond
- Be Thoughtful - Attack hard problems with thoughtful tenacity. Don’t shy away from complex problems with complex solutions
- Be Different - Kill your darlings. Don’t be afraid to rewrite something once effective, loved, or widely accepted in the past. Evolution is wonderful. Push against banality and the status quo
Funding (last 2 of 4 rounds)
Dec 2019
$40.7m
LATE VC
Aug 2018
$29m
SERIES B
Total funding: $84.7m
This company has top investors
Leadership
Craig Elbert
(CEO)Previously VP of Marketing at Bonobos. Before that, worked at Universal Pictures and MTV. Attended Wharton.
Akash Shah
(CPO/CTO)Co-Founded two technology startups before Care/Of - Hometeam and Spur, the latter of which was acquired by RewardStream. Graduated from Wharton.