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Carra

Personalisation platform for textured hair

21-100 employees
  • B2C
  • Marketplace
  • Femtech
  • Beauty
  • Wellbeing
  • eCommerce
London, UK

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Company mission

To demystify the often confusing world of textured hair.

Led by a woman

6% employee growth in 12 months

Our take

Carra is a pioneering beauty-tech platform set to revolutionise the afro, curly and multi-textured hair market using science and data. It provides hyper-personalisation by bringing together expert advice and machine learning to offer custom routines, product and ingredient recommendations all tailored to individual hair textures and concerns.

Founder Winnie Awa initially launched the afro hair & skin e-commerce platform Antidote Street. In running this, she witnessed the biggest challenges facing customers with textured hair and thus Carra was born. The company is part of the Founders Factory programme.

Carra's vision is to build the number one global platform for the ever growing multicultural population, starting in the UK. Its committed to revolutionising the haircare industry by addressing the need for further education about textured hair.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • The opportunity to make your mark on a growing company. We encourage everybody to pitch in with ideas and suggestions on the journey ahead
  • Autonomy to work on what you think is most important, in the way that you think is best. We trust everybody we hire to understand our goals and work on what is most important to achieve them
  • Get exposure to all aspects of the business. We are a small team and that means you have the opportunity to dip your toes into all aspects of the business, which is great for clearing your mind when there is a bug you just can’t crack
  • Amazing growth and personal development opportunities. We understand that everybody learns differently, so whether you want to go to a conference, workshop, meetup or just carve out some time to learn that new technology, we will find ways to support that

Company values

  • Visionary: mission-driven and ambitious, with a clear vision and strategy
  • Customer-Centric: customer-oriented and able to design, manage and market world-class products for our community
  • Entrepreneur-at-Heart: passionate tinkerer, you like to try new things and are comfortable paving the way forward
  • Growth Mindset: you are driven, seek out challenges, and constantly learning
  • The Wearer of Many Hats: you do what it takes to get stuff done
  • A Thought Leader: able to form views quickly in the face of new information and articulate them clearly and persuasively; decisive in the face of limited information

Leadership

Winnie Awa

(CEO)

10 years experience of building innovative consumer-tech platforms for world-renowned companies like Net-a-Porter, ASOS and LVMH.