Carwow

Leveraging technology, media and innovation to reimagine car-changing

Carwow logo
501-1000 employees
  • B2C
  • B2B
  • Cars
  • SaaS
  • Product
Victoria, London, UK

Company mission

To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.

Top investors

42% female employees

52% employee growth in 12 months

Our take

Carwow believes there should be a better way to buy cars than the traditional method of visiting local dealerships and negotiating prices. The platform has simplified the car-buying process by allowing customers to easily find the exact car they want, including the preferred combination of optional extras while eliminating the need for haggling. This has made Carwow a popular choice for consumers looking for a more transparent and hassle-free experience.

As the largest web platform for new car sales in the UK, Germany, and Spain, Carwow has grown rapidly through innovative marketing strategies. One of its key tactics is leveraging it massive YouTube following, which boasts nearly 10M subscribers. The videos feature a mix of in-depth car reviews and entertaining drag races, helping to engage potential customers and drive traffic to the platform.

Over 10M customers now use the platform to buy and sell cars and in 2023, nearly £3B worth of cars were bought through the platform. Carwow continues to grow and innovate, and with its strong customer base and expanding partnerships, it's ready for continued success.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • 🌴 28 days' holiday increasing to 35 with length of service, plus extras for house moves, weddings and more!
  • 📈 Employee-friendly share options
  • 💰 Pension scheme via Royal London - up to 5% company contribution
  • ❤️‍🩹 Vitality private healthcare insurance
  • 💵 Life Assurance - 4x annual salary
  • 💚 Monthly coaching sessions with Spill - our mental wellbeing partner
  • 👪 Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
  • 🧒🏽 Bubble childcare support and discounted nanny fees for little ones
  • 🏖️ 'Work from abroad for a month' annual scheme
  • 🧠 Generous learning and development budget
  • 🖥️ £500/€550 home office budget

Company values

  • Fuelled by change: Where others see difficulty, you see possibility – building new experiences, and consistently innovating to give drivers and partners what they need
  • Fast and curious: Moving at speed is what sets you apart, even in the fast lane. You keep your eyes wide open for opportunities and chase them at pace
  • Fearless at the wheel: You trust your instincts and thrive in autonomy. When it comes to your job and career, you’re the one in the driver’s seat – never a passenger
  • Made for the extra mile: Others talk about going the extra mile – you see it as part of the journey. You always drive further for our partners and customers, and know that the race never ends at the finish line
  • Road trip ready: Road trips are better with company. You champion your colleagues, thrive in a team, and know how to share the journey
  • Expert Navigators: Even the best drivers open maps. Like all great navigators, you're constantly learning from those around you, pinpointing new routes to get you there faster

Funding (last 2 of 9 rounds)

Jul 2024

$52m

LATE VC

Nov 2023

$3.8m

LATE VC

Total funding: $227.6m

This company has top investors

Leadership

David Santoro

(Co-Founder & CTO)

Experienced Developer having previously worked at Barclays, ITV, ThoughtWorks, Xbright, and Confetti Network.

Previously the CMO at Farfetch and Vice President of Global Search Marketing and Consumer Acquisition at Expedia.

Alice Flaye

(Chief Business & Operations Officer)

Previously worked in People and Strategic Projects at Sproutl. Prior to that they spend 5 years at Farfetch in various Senior Legal roles.

Sally Foote

(Chief Commercial Officer - Sell My Car)

Previously the Vice President of eCommerce at GoCompare. They also spent 6 years at 10 Digital Ladies as an Associate.

People progressing

Joined as an Account Manager in 2016. Has worked as Director of Strategic Growth of 'Sell Your Car' since November 2023.

Alyx joined as an Account Manager in 2017, they are now the Head of Commercial Operations and Leasing.

Diversity, Equity & Inclusion at Carwow

Zaina Ishaq headshot

Zaina Ishaq (Culture & Inclusion Manager)

  • Our mission is to foster an environment of belonging that enables everyone to bring their authentic selves to work, harnessing the unique perspectives and talents that drive us to be the car-changing experts for life’s defining moments. Our DEI strategy is centred around three key pillars; Talent Attraction, Supporting Career Development and Inclusive Workplaces.
  • We recently launched our own real-time DEI Gender & Ethnicity Pay Gap dashboard to measure the impact of our efforts in real time
  • We've developed our Internal Mentoring Programme to help employees from diverse backgrounds climb the career ladder
  • We are proud partners of BYP Network - helping us to attract and retain black talent

Endorsements

All

Career progression (2)

Tech & tools (1)

Nice people (1)

Supportive management (1)

Growing fast (1)

Jobs (2)

All locations

Data

Carwow 1Carwow 2Carwow 3Carwow 4Carwow 5Carwow 6Carwow 7Carwow 8Carwow 9Carwow 10