Casper

Casper burst onto the market in 2014 as an innovator in sleep products. Mattresses were traditionally bulky and expensive but by taking advange of new polymer techologies, Casper could make a cheaper mattress that could easily be folded for delivery. This, paired with its web presence and creative, was an overnight success, rapidly achieving a $1 billion valuation, and spawning a small industry of rival "bed in a box" startups.

While ahead of the mattress industry on R&D and marketing, Casper has struggled financially since going public in early 2020 due to volatile market conditions. In 2021 it was acquired by a private equity firm and has recently divested itself of its Canadian operations as it refocuses on its core business in the US market.