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To improve the way the world sleeps, based on the conviction that sleep is a superpower.
-8% employee growth in 12 months
About a third of adults don't get enough quality sleep, which can contribute to severe health consequences. Casper, a mattress company, can't do much about steadily increasing workloads and sleep-disrupting social media alerts, but it can improve the quality of the sleep we get with its innovative range of sleep products.
Casper burst onto the market in 2014 as an innovator in sleep products. Mattresses are traditionally bulky and expensive but, by taking advantage of new polymer technologies, Casper made a cheaper mattress that could easily be folded for delivery. This was an overnight success, rapidly leading to a $1 billion valuation, and spawning a small industry of rival "bed in a box" startups.
While ahead of the mattress industry on R&D and marketing, Casper struggled financially after going public. In 2021 it was acquired by a private equity firm and divested itself of its Canadian operations, shoring up its US business until it was acquired by Carpenter Co in 2024. Its new parent has worked to re-foot the online brand, which still has high visibility among consumers, preparing it for a more successful and sustainable future.

Steph
Company Specialist at Welcome to the Jungle
Mar 2019
$100m
SERIES D
Feb 2019
$1.1m
LATE VC
This company has top investors
Mike McQuiston
(President)SVP of Consumer Products at Carpenter Co. (parent company to Casper). Formerly President at Symbol Mattress & Luft beds, and VP at Leggett & Platt.