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Castiron
Business growth platform for food eCommerce
- 1-20 employees
- B2B
- Food
- Marketing
- eCommerce
- Sales
- Downtown, Indianapolis, IN
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Company mission
Castiron's mission is to help the food eCommerce industry make sales, market to customers, and grow businesses.
Our take
The rise in eCommerce has provided fertile ground for the food industry to flourish, with many companies selling food products, meal kits, and subscription services online. Whilst business management platforms are used by larger companies, smaller businesses often cannot access the resources they need to grow online, resulting in inefficient workflows and minimal revenue.
Castiron provides an online business growth platform for food eCommerce, offering offline food businesses a centralized suite of tools to migrate online. In addition to eCommerce design, the company also offers back-end tools for order management, marketing, payments, order fulfillment, and accounting, ultimately providing the all-in-one centralized infrastructure that eCommerce businesses need to grow.
Whilst eCommerce platforms such as Shopify will present significant competition to Castiron’s web solutions, the company has recognized that many food businesses are offline and require a bespoke solution to migrate and grow their business online. By taking a unified approach to eCommerce, marketing, and back-end management, the company claims that it can help food brands personalize their user experience, optimize sales, and streamline management.
Kirsty
Company Specialist at Welcome to the Jungle
Company values
- Our Artisans Come First - Without our creators, we are nothing. We will always put them first and ask ourselves “Is it good for our artisans?” before making big decisions
- Built to Last - We will not be a flash in the pan. Like a well-made and well-cared-for cast iron pan, we will build with care to stand the test of time and deliver value across generations
- Feed the Soul - We will do well by doing good. We will leave our interactions and our planet better than we found them
- Think Big & Move Fast - We are here to make meaningful change. We mean to take big swings and change the world. There are a limited number of hours in the day, and we only have a limited time on this earth to fulfill our mission. We will take every opportunity to accelerate our progress
- Believe - We are creating something that doesn’t yet exist. We will encounter obstacles and we must maintain curiosity and ruthless optimism
Funding (1 round)
Jan 2022
$6m
SEED
Total funding: $6m
Leadership
Mark Josephson
(CEO)Experience as Senior Vice President of Revenue & Marketing for AOL's Patch.com. CEO of Bitly from 2013 to 2020.