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Cello
User-led growth platform for B2B SaaS
- 1-20 employees
- B2B
- Marketing
- SaaS
- Schwanthalerhöhe, Munich, Germany
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Company mission
Cello's mission is to empower companies to turn their fans and users into their most valuable growth channel.
Our take
Word of mouth is still the most impactful of marketing strategies, and it’s of course been amplified at scale through social media. For B2B companies however, it’s a much more difficult strategy to pull off.
Cello is trying to change this by allowing enterprises to easily embed a peer-to-peer referral program inside its products which rewards users for sharing. Though only founded in 2022, the platform is already proving popular with a number of disruptive SaaS companies, including Demodesk, Pliant, Sastrify, and Unlock.
Having made an encouraging start to life and securing funding from SaaS specialist VC Notion Capital and respected early-stage venture fund byFounders, the Berlin-based startup is now eyeing up a period of accelerated growth in both Europe and the US.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Remote-first global company with local hubs. We hire the best, senior people regardless of location
- Competitive, adjustable compensation based on your appetite between equity/cash
- VESOPs based on the generous Index Ventures guidelines, which sets us apart from most European startups
- Flexible office allowance to support your hybrid or fully-remote working model
- Build your perfect setup to do the best work of your life. Mac/Windows, plugins, cutting-edge tech stack… Tell us what you need to be productive and we will take care of it
- Monthly learning allowance to satisfy your thirst for growth and lifelong learning
- Quarterly culture weeks where we come together, celebrate and set the course for the coming months. We have chosen to work remotely, but we encourage frequent face-to-face time
- 28 day holiday allowance
Company values
- Succeed alongside our customers: Our product, our company, our BHAGs, everything we do is, quite literally, based on shared success. We only win when our customers win. We only grow when our customers grow. With every decision, we ask ourselves: What’s in it for our customers?
- Be the growth experiment: We are the (extended) growth engine of our customer. Growth is at our core! We engineer growth to help our customers succeed, but we also live the growth experiment. Individuals, teams and founders are all obsessed with small-scale, continuous learning through experimentation, hypothesis testing and ongoing feedback. This helps us fuel our personal growth, shape our decisions, be inventive, iterate fast and stay teachable.
- Eliminate waste: We are a dynamic and ambitious startup. We couple extreme action with extreme optimism and are willing to do what others are not. Like any startup, we have finite resources which we must ruthlessly prioritise for what really matters. Waste is deadly for startups, that's why we are obsessed with eliminating it and finding the most efficient path to creating value for our customers. We focus! If it does not move the needle, we don't do it.
- Show, don’t tell: We acknowledge the importance of turning our words into action. This is why we walk the talk - in the most transparent way. We openly share our work and obsess over simplicity, because with us, if you can't explain it plainly, you don't understand it well enough.
- Rise by lifting others: Alone we can do so little, together we can do so much. Our legacy is in our ability to lift others up and make individuals stand a little better than we found them. We consider feedback as a gift, learn from each other and help each other grow. Together we remain on our growth trajectory.
- Whatever the problem, be part of the solution: We are owners and experts in our own area, but always look out to help each other. It is not about who is right, it is about getting the right things done. In the end we're all in it together - sharing pain & gain. Our joy comes not from individual accomplishments, but from team wins.
Funding (2 rounds)
Jul 2023
$3.3m
SEED
Sep 2022
$2.5m
SEED
Total funding: $5.8m
Leadership
Stefan Bader
(Co-founder & CEO)Forbes 30 under 30 Europe. Was previously Chief Revenue Officer at SaaS company Shore. Prior to this they worked for automotive parts manufacturers Continental as Director for the Connected Parking product line.
Robert Coletti
(Co-founder)Former Director of Product Management at Twilio and Head of Desktop Platform at Refinitiv. Prior to this they spent 14 years at Thomson Reuters across a number of Senior Management and Director roles.