Cello

User-led growth platform for B2B SaaS

Cello logo
1-20 employees
  • B2B
  • Marketing
  • SaaS
Schwanthalerhöhe, Munich, Germany

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Company mission

Cello's mission is to empower companies to turn their fans and users into their most valuable growth channel.

Our take

Word of mouth is still the most impactful of marketing strategies, and it’s of course been amplified at scale through social media. For B2B companies however, it’s a much more difficult strategy to pull off.

Cello is trying to change this by allowing enterprises to easily embed a peer-to-peer referral program inside its products which rewards users for sharing. Though only founded in 2022, the platform is already proving popular with a number of disruptive SaaS companies, including Demodesk, Pliant, Sastrify, and Unlock.

Having made an encouraging start to life and securing funding from SaaS specialist VC Notion Capital and respected early-stage venture fund byFounders, the Berlin-based startup is now eyeing up a period of accelerated growth in both Europe and the US.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Remote-first global company with local hubs. We hire the best, senior people regardless of location
  • Competitive, adjustable compensation based on your appetite between equity/cash
  • VESOPs based on the generous Index Ventures guidelines, which sets us apart from most European startups
  • Flexible office allowance to support your hybrid or fully-remote working model
  • Build your perfect setup to do the best work of your life. Mac/Windows, plugins, cutting-edge tech stack… Tell us what you need to be productive and we will take care of it
  • Monthly learning allowance to satisfy your thirst for growth and lifelong learning
  • Quarterly culture weeks where we come together, celebrate and set the course for the coming months. We have chosen to work remotely, but we encourage frequent face-to-face time
  • 28 day holiday allowance

Funding (2 rounds)

Jul 2023

$3.5m

SEED

Sep 2022

$2.6m

SEED

Total funding: $6m

Leadership

Stefan Bader

(Co-founder & CEO)

Forbes 30 under 30 Europe. Was previously Chief Revenue Officer at SaaS company Shore. Prior to this they worked for automotive parts manufacturers Continental as Director for the Connected Parking product line.

Robert Coletti

(Co-founder)

Former Director of Product Management at Twilio and Head of Desktop Platform at Refinitiv. Prior to this they spent 14 years at Thomson Reuters across a number of Senior Management and Director roles.