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Central 23

Card and gift wrap company

Central 23 logo
1-20 employees
  • B2C
  • Retail
  • B2B
  • Sustainability
  • Consumer Goods
Soho, London, UK

Company mission

To make today more fun than yesterday.

Our take

Letters have mainly moved onto emails but greeting cards have stood their ground. Many people still enjoy the community and connection that they foster. In fact, the market is continuing to grow as it becomes more popular to mark celebrations with a traditional card.

Central 23 is a greeting card company looking to add a little fun to the market. It sets itself apart with a strong focus on sustainability, creating its products with FSC-certified materials and printing digitally. This environmental focus will help it compete with e-card competitors like MoonPig and Paperless Post.

The company initially sold a single card to Urban Outfitters and has now grown to sell products (including multipacks and gift wraps) to over 5000 stores globally. It's also become a sister company to Lucky Egg, a party game company, and both businesses are helping the other develop and bring more fun to consumers.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Monday Team Lunches
  • Team Socials Monthly

Company values

  • Hard Working - At Central 23, you get back what you put in. If you join the company, work hard and make shit happen, you will be rewarded accordingly. We are a small team and have big aspirations. We don’t have space for people that can’t commit 110%. Working at Central 23 is by no means easy but easy is boring
  • Take Pride In Your Work - Delivering to a high standard is only possible when you truly care about what you are doing. It means fully immersing yourself in your work and being proud of the finished results
  • Extremely Ambitious - Ambition and high aspirations are really important because it means you have a drive to succeed and grow. We want to work with people that love a challenge and won’t stop until their goal has been achieved. People that see a problem and need to solve it. People that have a desire for more responsibility and higher compensation
  • Independent Thinker - We need independent thinkers with their own opinions. Central 23 can’t improve or grow with yes people. We need someone that has a strong voice who can think outside of the box and get creative
  • Continuous Improvement - As a business we are always looking to improve. Improving our product, exposure and experience. We need the same from the people within the business. People that are looking to grow, who analyse their strengths and weaknesses and work on improving them. Take every opportunity to ask for feedback “How am I doing?”, “How is this?”, “How can I do this better?”. Always stay curious and try to learn more about what you’re doing to improve your understanding
  • Not Afraid To Fail - Being a small, young and nimble business means that we are constantly trying lots of different and new things. Inevitably some of those things will fail. We want people to try, try and try again. If you fail with something, pick yourself up and move onto the next. Learn from your failures and fail as quickly as possible so you can move onto the next idea or project
  • Nice, Fun & Positive - We spend most of our time at work or on work. It’s not only the end goal that is enjoyable, it’s the journey. We want to work alongside people who are nice, who have fun, who are super optimistic and caring. We want to do amazing things and enjoy ourselves while we do it!

Leadership

Marcus Ereira

(Co-Founder)

Previous Owner of Tavistock Tutors Ltd and Governor at Copthall School. Also Co-founded Lucky Egg.

Luke Shelley

(Co-Founder)

Co-founded Tavistock Tutors, also Co-founded Lucky Egg.

People progressing

Sarria joined Central 23 as a Senior Account Manager in 2022 and was quickly promoted to Head of Operations later in the year.

Georgia joined Central 23 in 2020 as a Designer and has since been promoted to Design Manager then Head of Design.

Endorsements

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Opportunities to learn (1)

Nice people (1)

Team energy (1)

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