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Cercle

Luxury fashion rental and resale platform

Cercle logo
1-20 employees
  • B2C
  • B2B
  • Marketplace
  • Sustainability
  • Fashion
Maida Vale, London, UK

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Company mission

To redefine ownership and solve the annual $500 billion waste issue in Fashion.

Led by a woman

70% female employees

Our take

London-based Cercle is a luxury fashion rental marketplace that wants to make people’s lives more stylish but, crucially, in a sustainable fashion. Its vision is a world where borrowing is as meaningful as owning, so we consume less but access more.

Users can browse Cercle’s curated wardrobe of luxury finds and select the pieces they want, choose a start date and a return date. Cercle takes control of all logistics so lenders and borrowers can enjoy the perks.

This company has potentially given the recent surge in sustainable fashion, with sites like eBay, Depop, and Vinted, spurring more environmental consciousness within the society. There are, however, a growing number of competitors, and Cercle will have to attract investors and distinguish itself in order to dominate meaningful space in the market.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Plenty of learning opportunities and not tied to one job description
  • NEST pension
  • 28 days paid annual leave
  • Flexible work environment
  • Accelerate your career
  • Gain responsibility

Company values

  • CUSTOMER IS CORE: In every action, we consider what they need, how they think, what they feel
  • FIND A WAY OR MAKE ONE: Lead through innovation. Move mountains, always find an answer, and say yes over no
  • OUR LEGACY IS KIND: From how we treat the environment and hire our teams to how we build community, we leave good behind
  • IT’S STYLE NOT FASHION: We are not about transitional trends. We are about how clothes make us feel, power us, pick us up, portray us
  • MAKE A CONNECTION: We love tech but we love a good conversation more. Pick up the phone, walk over to someone’s desk, check in with how people are doing and consider others in your everyday actions

Funding (1 round)

Mar 2021

$1.3m

Angel

Total funding: $1.3m

Leadership

Coco Baraer Panazza

(CEO)

Previously served as a Luxury Consultant for CBP Consulting, Head of Commercial Partnerships for Quintessentially, and Wholesale Associate Account Executive for Network Showroom.