Chameleon

Product adoption platform for SaaS teams

Chameleon logo
21-100 employees
  • B2B
  • Enterprise
  • Marketing
  • SaaS
  • Automation
Civic Center, San Francisco, CA

Company mission

To allow clients to create beautiful product guidance that helps, guides, and delights their users throughout their journey, without writing code.

Top investors

57% female employees

Our take

In the increasingly competitive SaaS market, the onboarding experience for new users is paramount to growth, and long learning periods can deter companies from adopting products, independent of their eventual utility. Chameleon provides easy-to-implement tools for software companies to improve the onboarding experience and customise product tours for their applications.

Chameleon was founded in 2015 to combat the issues arising from slow onboarding. As well as its no-code solution for creating onboarding tours, it provides additional tools such as its spotlight search experience HelpBar, and single-question surveys known as Microsurveys whose data can be fed into existing analytics tools. The company has a list of rivals in the low- and no-code development space, some of which have garnered significant investment, but Chameleon remains confident that it delivers the deepest product adoption platform available, and it can profit from businesses seeking product-led expansion.

Chameleon’s own significant funding will contribute to boosting product development and offering better, faster support for customers. With industry-leading integrations and a focus on in-depth partnering, Chameleon is in a strong position to be the best choice for software teams, which should fuel its future growth.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Paid Time-off: In addition to standard holidays, we offer competitive paid time off.
  • Flexible work hours: We know that life >> work and we need to find that balance.
  • Career development, feedback, and coaching: Ownership of your career direction and a candid coaching process.
  • Generous home-office budget: New Macbook and $1000 budget for home office equipment.
  • Mental wellness allowance: Allowance for mindfulness/meditation app subscription.
  • Learning allowance: Allowance for books and other personal learning resources.

Funding (2 rounds)

Sep 2022

$13m

SERIES A

Apr 2016

$1.9m

SEED

Total funding: $14.9m

This company has top investors

Leadership

Angel Investor, Speaker & Expert on user onboarding and product-led growth. Former Mentor with The Refiners and with 500 Startups. Co-founded Sahai Ltd.

Former Software Engineer at Shoto. Experience in the same position at Involver and at Salesforce.com.