ChangeLab

There are two main pre-built software tools that ChangeLab has made available to license or use: RingRound and ShareHarder. The former started as a tool to call voters in an election campaign but is now used as a digital phone bank with the goal to connect member supports, fundraisers and others to their supporters and members in a faster and more efficient way. ShareHarder instead, was built to boost traffic through content optimisation as customers’ audiences share their content: an average 45% increase in petition signatures has been registered among ChangeLab’s customers using this tool.

Earning visibility and consensus on social media is becoming increasingly harder because of the size and the degree of dispersion that these instruments have reached. At the same time, they are undoubtedly regarded as the most powerful tool for campaigners nowadays and the challenge for ChangeLab is to help its customers effectively exploit these channels and to guide them through a high-powered but insidious environment.