See other companies on Welcome to the Jungle

Channel99

Performance marketing platform

Channel99 logo
1-20 employees
  • B2B
  • Enterprise
  • Marketing
  • Analytics
  • Mobile
SoMa, San Francisco, CA

Company mission

To provide B2B marketers and finance teams with a level playing field to measure the dollar efficiency and financial impact across all marketing channels.

Our take

Channel99 is a B2B performance marketing platform that unites marketing and finance teams to improve marketing investment value and efficacy. The company acts as a single source of truth that brings transparency across all website traffic - from SEO, paid search, social email, and display advertising - that empowers businesses to understand and predict outcomes while lowering customer acquisition costs.

With a vast majority of website activity providing little to no value when it comes to driving new business, it is imperative for businesses to have access to the actionable insights needed to identify the vendors and channels that drive high-quality website traffic from accounts within the company’s total addressable market.

Initially debuting in late 2022 with its free mobile app, and its full platform launching in 2023, Channel99 is set to see considerable growth as it quickly saw nearly 100 companies of all sizes adopt its marketing performance solution.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Funding (last 2 of 3 rounds)

Apr 2024

$4.2m

SEED

May 2023

$3.6m

SEED

Total funding: $12.8m

This company has top investors

Leadership

Founder and Former CEO of Demandbase, where they now serve as Board Director. Current Advisor at Regrello and Extracker. Co-Founder of Supplybase, which was acquired by i2 Technologies in 2002.