Charly

Latching onto these two defects, Charly is setting out to cause some major disruption. Promising "the next generation of hotels", Charly has created a fully digitised customer experience wherein consumers can book hotels around the world from a single platform. The key difference with Charly, though, is that it also manages the hotels themselves, enabling it to control the customer experience from booking to checkout and thus ensure the best possible experience.

Having the ability to control its entire image could be a key advantage for Charly, as the current generation of consumers driven by social media are placing more and more value on brand authenticity, voice and image. As a young company, also, Charly has a great opportunity to mould itself around new trends, such as the rise of remote workers bent on travelling as they work. Whichever direction it chooses, Charly has exciting potential to shake things up in this key market.