Chetwood

Chetwood markets itself as a digitally native bank which creates targeted products that are designed to better serve individual customers' needs. The company was founded by a former HSBC and Bank of America executive, which has helped Chetwood to identify crucially underserved sectors of the banking market. In 2022, Chetwood acquired long-term partner Yobota, which has allowed it to expand its BaaS offerings considerably.

Digital banking is a fast-growing and incredibly competitive market, and Chetwood will have to compete with both legacy banks (which are becoming increasingly digitised) and new disruptors, such as Zopa and Tymit. However, the company has displayed impressive agility and ambition. For example, Chetwood released its challenger credit card Wave in 2022. With its flexible approach to late payments, Wave is likely to attract a considerable user base in the coming years.