Chicory

Leading contextual advertising platform for CPG & grocery

Chicory logo
101-200 employees
  • B2C
  • Artificial Intelligence
  • Food
  • Big data
  • SaaS
Flatiron District, New York, NY

Company mission

To challenge the business-as-usual mentality in the grocery industry.

23% employee growth in 12 months

Our take

Chicory recognizes the challenge consumers face in translating recipe inspiration into tangible purchases. This gap between culinary inspiration and the shopping experience presents a significant issue for both consumers and food industry brands. Positioned as the leading contextual commerce advertising platform, Chicory tackles this problem head-on by transforming recipe content into a commerce media experience.

The platform powers a vast network of recipe publishers and retailers, enabling Consumer Packaged Goods (CPG) brands to connect with 123 million high-intent grocery shoppers monthly. With its contextual advertising and shoppable recipe solutions integrated across 5,200+ websites and food blogs, including popular platforms like the Food Network and Delish, Chicory guides shoppers seamlessly from inspiration to checkout, boosting product engagement for over 70 leading retailers.

Chicory's commitment to addressing the gap between culinary inspiration and commerce places it at the forefront of shaping the contextual commerce landscape. The company envisions a future where it continues to innovate and expand its influence. With a proven track record and a broad network, Chicory is well-positioned to redefine how consumers engage with recipes, make purchasing decisions, and enhance the overall food shopping experience in an evolving culinary landscape.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Competitive compensation package, including base salary + stock options
  • Dog-friendly workplace
  • Commuter benefits
  • Discounted pet insurance
  • Comprehensive healthcare benefits, including dental + vision plans
  • Flexible paid time off policy for vacation, sick days, mental health days, and more!
  • 14 paid holidays + flexibility to take paid time off for any other holidays you observe
  • Employer-paid membership to One Medical
  • Free ClassPass membership
  • Annual learning & development stipend
  • Flexible remote and hybrid work style arrangements
  • Fun and friendly office in NYC stocked with free snacks
  • Virtual and in-person outings and fun activities with our amazing team
  • Flexible Spending Account (FSA) + Health Spending Account (HSA)
  • 401k retirement plan

Funding (last 2 of 4 rounds)

Jan 2019

$1m

LATE VC

Jan 2017

$1.3m

CONVERTIBLE

Total funding: $3.6m

Leadership

Joey Petracca

(Co-Founder & COO)

Graduated from Colgate University in 2013, the same year Chicory was founded. Serves as a Business Mentor at Colgate University, providing mentorship to student entrepreneurs.

Yuni Baker-Saito

(Co-Founder & CEO)

Graduated from Colgate University in 2013 with a Bachelor of Arts in Molecular Biology and Economics.