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Cocoon

Handbag subscription service

Cocoon logo
21-100 employees
  • B2C
  • Retail
  • Sustainability
  • Fashion
  • eCommerce
North Kensington, London, UK

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Company mission

To be the foremost way to use and enjoy luxury handbags, and to empower members to look and feel their best.

Led by a woman

90% female employees

Our take

Cocoon is one of the several sustainable fashion platforms that have emerged in recent years. Cocoon’s model is rental rather than resale, with customers choosing from a variety of memberships that currently give them access to luxury brands including Gucci, Dior, Prada, and Chanel.

The rental and resale market is snowballing due to a variety of factors including environmental concerns, but also space and budgetary ones. Young, value-oriented shoppers are looking for more responsible ways to consume. In addition, a rented handbag offers the appearance of style, wealth, and status.

The company launched with bags mainly being there are no sizing issues and so fewer limitations than with stocking clothing. Specialising in one category has also allowed them to become an expert in that category, rather than diluting themselves by offering a variety of products.

Having recurring subscription revenue meant that Cocoon was able to continue to grow throughout the years. In 2021 the company attracted investment from the Kering group, helping the company to further expand operations.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Pension Plan
  • 25 Days Holiday (excl Statutory) Pro rata
  • Cycle to work scheme
  • Membership discounts & free birthday bag passes

Leadership

Ceann Fernandes-Wong

(CEO)

20 years of experience at the forefront of the retail and media sectors, including previously being Chief Marketing Officer and Vice President at Vestiaire Collective, Senior Director at Kate Spade, and Head of Global Marketing at Net-a-porter. Pursued a course in Business Sustainability Management at the University of Cambridge

Matt Heiman

(Chairman)

Serial entrepreneur, having started and exited two digital media businesses to large-cap listed acquirers. Invests in social commerce, digital media, and e-commerce businesses.