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Codec
Cultural intelligence platform for content marketing
- 21-100 employees
- B2B
- Artificial Intelligence
- Marketing
- Content
- Analytics
- SaaS
- Holborn, London, UK
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Company mission
To make the world of marketing more valuable to the audiences who receive it and to help brands make sense of the rapidly changing consumer environment.
Our take
Around $1 trillion is spent globally on marketing every year. For the most part, marketing campaigns have been based largely on rather binary demographics, while more recently, social media has allowed for more accurate, localized targeting.
Codec AI leverages AI and Machine Learning to give even greater audience insight at a cultural level. By analyzing millions of digital content engagements in real time, customers are able to learn much more about what their audiences care about, thus allowing them to build better marketing strategies.
The company’s track record so far suggests that it’s doing something right. Its customers include some of the world’s biggest B2C companies – Diageo, Pfizer, L’Oreal, and Samsung for example.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Health Plan
- Octopus Money Coach membership
- Spill Mental Health app membership
- Early Finish Fridays
- Birthdays off
Funding (2 rounds)
May 2018
$2.6m
SEED
Feb 2017
$3.5m
SEED
Total funding: $6m
This company has top investors
Leadership
Martin Adams
(Founder)Also founded Ambient Tone and Digital Leadership Council.