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Cohley

Changing the way brands generate & test content.

21-100 employees

B2B
Marketing
Content
Digital Media
Advertising

Midtown Manhattan, New York, NY

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Company mission

Cohley's mission is to help the world’s best brands generate high volumes of diverse, actionable content for a fraction of the cost.

15% employee growth in 12 months

Glassdoor (4.6)

Our take

Cohley is offering a single platform for content generation and analytics. The company functions like a marketplace: brands post campaigns on the site, and vetted third party creators can pitch to work on them, enjoying access to a broad set of content libraries. With spending in the content marketing industry expected to top $420 billion in 2021, Cohley are tapping into a huge and lucrative market.

It’s winning the company high-profile businesses, including Paypal, Bulgari, and Bumble. This is testament to their ability to source high volume content at a fraction of the usual price, making them hugely competitive across all tiers of business, and suggests that Cohley’s content analytics tools are turning out real results. Cohley recently attracted the attention of TikTok, and will be partnering with the firm to sharpen their role as an advertising channel.

The company have benefited from being a strong SaaS business coming up during the e-commerce boom, and are certainly making substantial waves in content generation as the market develops.