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Comscore
Omnichannel advertisement measurement platform
- 1001+ employees
- B2B
- Marketing
- Business Intelligence
- SaaS
- Advertising
- Data Analysis
- Hunter Mill District, Reston, VA
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Company mission
Comscore's mission is to solve the most complex challenges in the media ecosystem by providing ways for companies to measure their advertisement campaigns and audience engagement through its omnichannel platform.
Our take
In order for businesses to deploy successful advertisement campaigns, they must leverage data to access their target audience, but this is becoming increasingly difficult. The engagement of programmatic advertisements must be measured across all channels to produce actionable insights from the complex media environment, and this can be impossible without the right data analysis infrastructure.
ComScore provides an omnichannel advertisement measurement platform, empowering businesses to have a comprehensive and unified view of their marketing campaign success across all platforms. The company achieves this by providing tools for the analysis of cookie-free data across social media, CTV, mobile, podcasts, and DOOH platforms, allowing them to build highly-targeted audiences through their own proprietary data.
Whilst the company faces competition from other omnichannel audience-building platforms, ComScore stands out by providing the tools necessary for obtaining actionable proprietary data whilst also analyzing it, as opposed to competitors who focus on one or the other. Furthermore, the company also holds a unique focus on data gathering from social media and CTV, in addition to more traditional media consumption formats.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Summer Hours - Comscore has a culture that rewards employees for their hard work. When you work hard, you need time to recharge and refresh. Early release on Fridays are subject to manager approval
- Medical - Comscore offers a collective insurance scheme which is 80% covered by Comscore
- Time Off - Annual Leave: Comscore offers market competitive annual leave, following local guidelines and practices
Company values
- Integrity: Transparency + Candor = Trust
- Velocity: Achievement over activity. Move fast and keep things simple
- Accountability - Say what you’re going to do; do what you say
- Teamwork - One team, one dream. A rising tide lifts all boats
- Servant Leadership - Managers help their teams win. Ask, “How can I help?”
Funding (last 2 of 6 rounds)
Jul 2010
$2.7m
LATE VC
Aug 2003
$12m
SERIES E
Total funding: $97.6m
This company has top investors
Leadership
Bill Livek
(CEO)Experience as Senior Vice President of Strategic Alliances and Global Expansion for Experian Marketing Services. Vice-chairman and CEO of Rentrak from 2009 to 2016.
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Data
Sales & Account Management