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To utlize its expertise in technology and data-driven performance marketing to help online retailers find new customers and grow sales.
Connexity is a marketing technology company that operates an online retail and e-commerce advertising network. Connexity, which was first founded as Shopzilla, offers online sellers and publishers a means of building revenue and finding new customers without having to sell data to big-name advertising and discovery brands, namely Google and Facebook.
Over the years, Connexity has accumulated a number of related businesses, including Become.com, Skimlinks and PriceGrabber. It covers various activities including affiliate links, influencer marketing, in-stream advertising, and shopping search ads. This has led to over 800 million shopping leads, and billions in sales for its customers (particularly impressive as the e-commerce world continues to struggle to keep online consumers' attention). Its customers include Walmart, Wayfair, Skechers, Macy’s, eBay and Otto.
In 2021, Connexity was bought by Taboola for $800M. The company plans to continue extending Connexity's adjacent technologies, allowing for more cross-selling and upselling opportunities. It is also focusing on developing tools that attract and convert ordinary site visitors into browsers and then into shoppers.
Steph
Company Specialist at Welcome to the Jungle
Aug 2012
$3m
EARLY VC
This company has top investors
Bill Glass
(CEO, not founder)Studied Economics at UC San Diego, and received an MBA from the University of Pennsylvania. Was Executive Vice President of Flipside.
Product
Sales & Account Management