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Peer-to-peer preloved marketplaces for fashion brands
- 1-20 employees
- Retail
- B2B
- Sustainability
- Westminster, London, UK
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Company mission
To enable retailers of all sizes to affordably engage in secondhand and achieve a return on investment within the first month.
Our take
Continue offers resale solutions that let brands set up resale marketplaces in just a few days. The platform integrates with current online stores, helping them make money from second-hand items. With features like automatic marketing, shopping tools, and inventory sharing, Continue helps increase customer loyalty, improve sales, and bring in new buyers.
It's an attractive option for brands as it is fully customisable to match each brand's individual identities. In fact, customers who buy preloved items tend to spend 1.9 times more on new products than those who don't, making resale a powerful tool for driving long-term revenue growth. With continue, brands can tap into this growing market and create a seamless resale experience that benefits both their business and their customers.
Steph
Company Specialist at Welcome to the Jungle
Leadership
Harry Riley
(Co-Founder & CEO)Angel Investor in Kotini and Furthr. Previously co-founded Spirit AI (acquired by Amazon). Prior to that, they were a Senior Consultant at FIS.
Richie Ganney
(Co-Founder & CTO)Previously worked in DevOps at Nielsen and ECS. They were also a Full Stack Software Developer at Makers and a Technology and Change Consultant at Twenty Group.