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Convictional

Supplier enablement platform

Convictional logo
21-100 employees
  • B2B
  • Supply Chain
  • SaaS
  • API
  • Data Integration
  • eCommerce
Waterloo, ON

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Company mission

Convictional's mission is to give businesses the ability to automate and scale B2B trade, regardless of size or technical expertise.

Top investors

104% employee growth in 12 months

Our take

eCommerce has exploded this decade and shows no sign of slowing down the next. However, despite the trillions of dollars exchanging hands between online retailers and suppliers, these supplier arrangements are largely orchestrated by the analogue ‘Electronic Data Interchange’ system.

Convictional is changing that with their Sales Enablement software that enables retailers to onboard suppliers in days, rather than months.

Crucially, the startup is supplier and process agnostic. That is, retailers can just as easily onboard drop-shippers as traditional suppliers while suppliers can choose from APIs or EDI templates to get onboarded onto retailer software quickly.

The company is hoping that seamless integrations with providers like Lightspeed will ensure that its product comes out ahead of other venture-backed competitors like Logicbroker.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • WFH stipend, learning budget, and corporate cards to ensure you’re never waiting for reimbursement
  • 3 weeks paid vacation + one week shut down at the end of the year
  • Fully distributed team
  • Flexible working schedule
  • Comprehensive benefits, including Healthcare Spending Account

Company values

  • Focused Intensity
  • Learning Velocity
  • Long Term Thinking
  • Kindness

Funding (last 2 of 5 rounds)

Feb 2022

$40m

SERIES B

Sep 2021

$6.7m

SERIES A

Total funding: $58m

This company has top investors

Leadership

Chris Grouchy

(President)

Formerly a team lead at Shopify Capital exploring new markets. Beforehand, Chris was a Enterprise Account Executive for Shopify. Also previously worked at Oracle and Cisco.

Roger Kirkness

(CEO)

Formerly a 'Sales Hacker' at Shopify. Roger started their career at GNC where despite sourcing from thousands of suppliers, connecting those businesses took months.